Extreme Energy Drink has set up seven branded entrance gates outside the Tribhuvan University International Cricket Ground in Kirtipur, each dedicated to one of the Nepal Premier League franchises it sponsors, days before the tournament's third edition gets underway.

The company, which holds sponsorship deals with seven of the eight NPL Season 3 teams, designed each gate with that franchise's colors and identity alongside Xtreme branding. The seven sponsored sides are Kathmandu Gorkhas, Biratnagar Kings, Chitwan Rhinos, Janakpur Bolts, Karnali Yaks, Pokhara Avengers, and Lumbini Lions. Xtreme says it is the first brand to run a gate-branding campaign of this scale before an NPL season begins.

The idea behind the gates is straightforward: fans arriving at the ground can walk through the entrance tied to their own team before a ball is bowled, turning the walk-up to the stadium into part of the matchday experience rather than just a security checkpoint.

The gate campaign sits alongside a wider push from Xtreme across pole banners, hoardings, and television advertising in multiple areas, timed to build anticipation for the tournament before its opening match.

NPL Season 3 runs from October 2 to November 22, with all eight franchises competing across the tournament window. Xtreme has indicated the sponsorship activity will continue beyond the gate campaign, with further promotional tie-ins planned around matches as the season progresses.

The source material did not specify which of the eight NPL teams is not part of the Xtreme sponsorship arrangement, and no additional sponsor has been confirmed for that franchise at this time.