Haier Smart Home has been signed as the coolest partner of defending Nepal Premier League champions Lumbini Lions for Season 3, with the multinational appliance brand’s logo set to appear on the chest of the team’s playing jerseys. Hamroartha

The agreement was signed a few days ago by Lumbini Lions Chief Executive Officer Sandesh Katwal and Haier Consumer Electronics Vice-President Shailendra Jha. Under the deal, Haier branding will occupy the primary front-of-jersey position for the upcoming tournament. Hamroartha

Katwal said the association with a global brand carried value beyond the franchise itself. “Haier is a global brand. Having a company of this stature associated with Lumbini Lions holds great significance for the NPL as well. When international companies partner with franchise teams, it helps enhance the league’s reputation.

Jha linked the partnership to the standing of both organizations. “Haier is one of the world’s leading brands, while Lumbini Lions is one of the leading teams in the Nepal Premier League. That is one of the reasons behind this partnership. We are delighted and excited to be associated with Lumbini Lions, which has been making a significant contribution to Nepali cricket.

The chest placement gives Haier prominent exposure across all Lumbini matches, broadcasts, and match-day imagery. For a franchise preparing to defend its title, the deal adds a visible commercial layer to a squad built around continuity from last season’s success.