Red Bull has been confirmed as the title sponsor of Himalaya Sports Television’s live broadcast of the third Nepal Premier League, with the partnership announced at a ceremony in Kathmandu on Wednesday.

Himalaya Sports, which holds the domestic linear television rights for NPL 2026, named Red Bull the lead broadcast sponsor alongside a wider commercial package. Bajaj Pulsar joins as an association partner. Prostyle, Nepal Life Insurance, and Proton are “Powered By” partners, while Asian Paints, Soyum, and Himstar have come on as co-sponsors. The arrangement covers the broadcaster’s coverage of the tournament rather than the league’s own title sponsorship, which remains with Siddhartha Bank.

Surendra Silwal, managing director of Sarash Beverages Pvt Ltd, the company that represents Red Bull in Nepal, said the brand was pleased to take the title role on Himalaya’s coverage. He noted that Red Bull has been involved with the NPL since the league’s first edition and that a substantial share of its sports investment in Nepal goes into cricket. “Sports and energy are Red Bull’s core principles,” he said, describing the relationship as a long-term commitment rather than a one-season deal.

Himalaya Television Network chair Dharma Raj Bhusal told the signing event that the broadcaster was seeking structured brand partnerships, not only conventional advertising slots. He described the NPL rights as a strategic part of the network’s longer-term business plan rather than an ad-hoc sports outlay. Executive director Shyam Kandel said the company had assessed market conditions before committing to the rights. Suraj Giri, CEO and director of Himalaya Sports, said the coverage would aim to do more than relay the matches, including storytelling that connects players with fans in Nepal and abroad.

Cricket Association of Nepal secretary Paras Khadka, speaking at the same event, said growing corporate support was a sign that Nepali cricket was becoming more professional. He added that the association hoped the interest would extend beyond cricket to sport more widely.

The sponsorship sits on top of a record rights outlay. Himalaya Sports secured the Nepal television rights for the third edition in early September with a bid of nearly Rs 172.4 million, including taxes—more than five times the value of the previous year’s domestic broadcast rights and close to two-and-a-half times the minimum set for this tender, according to the broadcaster. NetTV separately won the worldwide OTT rights for Rs 180.4 million excluding taxes. Together, the two media deals form the largest broadcast package the NPL has generated.

NPL 2026, the league’s third edition, is scheduled to run from 26 October to 21 November at the Tribhuvan University International Cricket Ground in Kirtipur. Eight franchises will play a single round-robin league stage followed by playoffs, with the final set for 21 November. Himalaya’s linear coverage will be the domestic television window for that program; streaming remains with NetTV.

For viewers, the practical effect is a clearly branded television presentation of the league stage and knockouts, backed by a rights fee that already marks a step-up in the commercial value of Nepali franchise cricket. Further production details, including any multi-language commentary plans, have not been formally confirmed by the broadcaster beyond the sponsorship announcement.